Jeep Wrangler X Challenge
How do you refresh a 12-year-old partnership? By coming up with an absurdly dangerous event idea that gradually get’s dialed back by lawyers to something do-able and features your favorite character from Tony Hawk’s Pro Skater 2.
Responsibilities
Initial Concept Development
Animatic Animation
Voice Over
Initial Concept Development
Animatic Animation
Voice Over
Animatic.
Starting from the completely dangerous and undoable, this idea turned into a much safer, but tough as hell obstacle course for the Jeep Wrangler. In the end it was 20+ minutes of branded airtime, featuring top X-Games alums who shared their experience on their own social channels ( unprompted), while staying true to the heart of the brand.
Full transparency: This was where my largest contribution to this project was; early concept and pitch.
Full transparency: This was where my largest contribution to this project was; early concept and pitch.
︎︎︎TL;DR edit by Chuck Vroom